Ransomware: Outsmart the attacker
Small business cybersecurity is often an after-thought, putting small businesses at risk with costly consequences.
Outdated small business backup strategies and technologies are not equipped to protect growing organizations. Cybercriminals know smaller organizations have fewer resources to dedicate to data security, making them an easier target.
Compromising just one user often grants the “keys to the castle.” Put another way, just one simple click on an infected email or malicious link and the entire company is in trouble.
Losing critical data such as customer information, financial account information or intellectual property—or even temporarily losing access to that data—leads to devastating costs:
- Downtime: Losing data/files that are essential to your business can mean total downtime. For example, most small businesses hit with ransomware are down for two full days. Unplanned downtime costs a small business as much as $8,600 an hour.
- Lost productivity: Almost 80 percent of downtime costs come from lost employee productivity. Your employees can’t do their day-to-day work because they can’t access their files.
- Recreating lost work: If files can’t be recovered, you’re stuck with the time and cost of recreating them.
- Missed sales opportunities: It’s a fast-paced, no-apologies world. If your sales team can’t give a presentation because the pitch deck is lost, that opportunity might be gone for good.
- Lost revenue: Downtime, lost productivity, missed sales opportunities—these all hit your bottom line, hard.
- Brand/customer loyalty damage: For smaller companies, downtime and reduced service levels can deliver a hit to customer loyalty and brand reputation—something many never recover from.