What does Data Loss Protection mean for Small Businesses?

June 2019

Alex Obermeyer – Manager, SMB Digital Marketing

Ransomware, identity theft, state-sponsored attacks, cloud security breaches — being a “secure” small business is a lot more complicated than it used to be. It seems every week there is another attack, breach, or exploit, and with every news release there’s more vocabulary to keep up with. A small business has to focus on serving customers in order to succeed. But choosing between security and serving customers is a false choice.

How is a small business to succeed when there’s as many security solutions in the market as there are hacks in the wild?

Focus on the data. The data your customers give to you so you can serve them. The data you use to manage your business. The data you need to get your job done. In a perfect world there would be a silver bullet to prevent all malicious attackers from accessing your computers, your network and your data. In reality attackers change their techniques so frequently that security solutions that attempt to prevent attacks can only limit the risk to your business so much.  But by protecting the data that matters most to you and your business you can drastically reduce the impact any current or future attacks could have on your business.

That’s where data loss protection comes in. You might have heard of DLP before. Traditionally that’s “data loss PREVENTION”. Or maybe you’ve heard of CrashPlan the “backup” product. Today, CrashPlan for Small Business is a “Data Loss Protection” product. It’s not the complicated DLP of old. Nor is it just a “backup” solution. We stripped away the complications of traditional data loss prevention and built upon the traditional idea of backup into something that’s more than the sum of its parts. It’s a cost-effective and simple way for any small business to protect themselves from data loss. Whether you spill coffee on your laptop, fall victim to ransomware, or get exposed to the latest malware, CrashPlan for Small Business Data Loss Protection will help you get your data back and your business up and running. How? Let me explain.

At its core CrashPlan for Small Business Data Loss Protection protects you by making sure there is always another copy of your data, no matter what happens to your computer. You may be thinking “wait, that’s backup!”. Well, you’re not wrong—but there’s more to CrashPlan DLP than that. CrashPlan isn’t your old-school, manual, once a day kind of backup.

CrashPlan closes the gaps left by old-school backup solutions, reduces your risk of losing critical business data, and makes it easy for you to keep serving your customers rather than fret about IT and Security. It does this in a number of ways.

First, it securely backs up to the cloud, rather than just to an in-office server or external drive. This way even an office-destroying disaster can’t reach your data. Second, it backs up every thirty minutes instead of just once a day. In the old “once-a-day” world you could find yourself losing a day’s worth of work if disaster struck. CrashPlan Data Loss Protection cuts that day’s worth of risk down to just 30 minutes. Lighting could strike your laptop and all you’d need to do is walk over to another computer, download your files and keep working. This is how CrashPlan goes beyond backup to provide your business with data loss protection.

All of the amazing information technology we have today is for naught if you can’t easily protect what you need to do business. With data loss protection from CrashPlan, you can rest easy knowing that your data is safe, and no matter the disaster big or small, you won’t lose more than 30 minutes of work.

Using CrashPlan Data Loss Protection you can reduce the total amount of work you can lose in the event of a digital disaster from 24 hours down to just 30 minutes. Is reducing the risk to your data from 24 hours to 30 minutes (a 97% reduction) worth $10 dollars a month? We think so. If you do, then you can get started with data loss protection right here. If you’d like to learn more about security for small business and data loss protection, sign up for our monthly newsletter below.

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