CrashPlan Launches Multi-Tier Partner Program

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The CrashPlan Partner Program will support a full range of reselling partners, providing targeted resources and support to shorten time-to-revenue.

MINNEAPOLIS, April 24, 2023 – CrashPlan today announced it will launch its new CrashPlan Partner Program at the Channel Futures/Informatica Channel & MSP Partner Conference & Expo. The program gives channel partners dedicated resources to make onboarding quick and painless, enhance sales opportunity identification, and shorten time-to-revenue. And, with incumbency protection and CrashPlan’s long lifetime value, it will continue to reliably produce revenue for partners in the program for years to come.

“We’ve built this program from the ground up to be simple for our partners. We are excited to give our partners a short path from onboarding to generating significant revenue, while also delivering meaningful value to their customers” said Everett Brooks, Director of Channel Sales at CrashPlan. “Our goal is to create mutually valuable relationships with our partners. The CrashPlan Partner Program provides the tools that make it easy to recommend and sell CrashPlan products, generating new and recurring revenue.”

As businesses of all types lean into hybrid/remote work and embrace decentralized and asynchronous work models, experts and analysts warn that backing up data on employee endpoints must be a foundational element of data security and business resilience/continuity strategies. A recent Forrester report introducing its new category of Data Resilience Solutions Suites (DRSS) concluded, Backups are key to business continuity. A DRSS solution should be able to restore data and restart operations quickly if a disaster strikes.” Leaving backup of endpoint data to human-centric solutions opens organizations to significant risk.

 CrashPlan directly addresses this critical need through the new partner program, empowering channel resellers to bring CrashPlan’s proven backup solution to their customers—delivering confident data resilience to more organizations and more people around the globe. In addition to backup and recovery, partners will be able to expand their data resilience capabilities with legal hold, ransomware recovery, and device migration capabilities with CrashPlan.

“The CrashPlan Partner Program is a key part of our growth strategy. It builds on the core tenets of the CrashPlan solution: It’s straightforward. It’s secure. And it’s scalable,” said John Becker, CEO at CrashPlan. “We’ve designed the partner program with a flexible, tiered structure that lets our partners get started quickly and easily grow their revenue with CrashPlan.”

All businesses that resell technology solutions are eligible to join the CrashPlan Partner Program. The initial launch focuses on the North American market (US and Canada), expanding to a global reach in the coming months. The program includes purpose-built support for referral partners, IT value-added resellers (VARs), and service providers supporting end users in a variety of IT disciplines and go-to-market methods The CrashPlan Partner Program provides a full toolbox of reseller enablement resources, including:

  •       Training, enablement, and certifications to streamline and accelerate onboarding
  •       Deal registration protection and renewal incumbency protection
  •       CrashPlan-provided leads
  •       Ready-to-use co-marketing and customized, partner-specific content
  •       MDF, SPIFs and VIR

Partners can choose to engage with the program as a Direct or Indirect Partner. Direct Partners will operate in a guaranteed margin program, while Indirect Partners have the option to support revenue and profit in the traditional Discount from MSRP model, available through IT Distribution. 

To learn more about the CrashPlan Partner Program, visit

About CrashPlan

CrashPlan® enables organizational resilience through secure, scalable, and straightforward endpoint data backup. With automatic backup and customizable file version retention, you can bounce back from any data calamity. What starts as endpoint backup and recovery becomes a solution for ransomware recovery, breaches, migrations, and legal holds. So you can work fearlessly and grow confidently.

Press Contacts:
Maura Lafferty