Looking Back at a Banner Year
The end of the year is once again upon us.
For most, it’s the time of year when we look forward. Setting goals, making plans, and jotting down resolutions for the year to come.
But for me, this is the time of year where I typically find myself looking back at the year that was. Reflecting on the successes, failures, and impromptu ups and downs that made up the year.
Maybe this is because I’ve never really been all that good at sticking to resolutions. Which explains the spin bike in the corner of my room that now acts more like an extension of my closet than anything resembling fitness.
But I prefer to think that it’s instead because looking back is an important part of the path forward. Remembering what success looked (and felt) like and taking time to appreciate even the not-so-good times for their potential lessons learned.
And as we look back and reflect on the year that was for CrashPlan, it’s hard to see it as anything other than resounding success.
Reach for the Sky
2023 was CrashPlan’s first full year as an independent company. This shift into independence propelled us forward into a rather unique and advantageous position. Not only can we boast a mature, well-established backup and recovery solution, trusted by nearly 1 million users globally, but we now also have the flexibility, speed, and culture of an innovative tech startup.
This isn’t something that many companies today (least of all our competitors) can claim, and taking advantage of this position to better serve our customers and meet the needs of today’s market is exactly what we did.
There’s a Snake in My Boot
Nearly a month ago, we introduced a new tiered pricing structure and new packages designed to better serve not only the largest global enterprises on the planet, but also individual users and small businesses. These plans make data resiliency and backup accessible to everyone no matter your size or data needs.
CrashPlan Essential was designed with the individual in mind. Users that want to protect the things that matter most to them, whether that be a stockpile of family photos or years worth of tax documents and receipts. It’s easy to set up, affordable on any budget, and perfect for those that want assurance that their digital keepsakes be kept safe.
And then there’s CrashPlan Professional, designed for small businesses, content creators, and professionals who want a bit more security than what the nebulous cloud can provide. Users where data loss isn’t just disheartening, it’s costly. With unlimited storage, automated backup and sync, and support for multiple users, CrashPlan Professional provides users with an additional layer of security that won’t disrupt your current workflows or (more importantly) your budget.
Last but not least, there’s CrashPlan Enterprise. While not exactly a new offering from CrashPlan, CrashPlan Enterprise offers a full suite of enterprise-ready, administrative functionality and is purpose-built for the largest organizations with the biggest data backup and recovery needs. This has always been CrashPlan’s bread and butter and what makes us an industry leader in endpoint backup and recovery.
You’ve Got a Friend in Me
On top of all of this, 2023 was also a year that CrashPlan doubled down on our commitment to our partners, specifically our channel and managed service provider (MSP) partners. Partnerships have always been central to CrashPlan’s success and we’ve been fortunate over the years to work with some of the best resellers and MSPs in the industry.
This made 2023 the perfect time to launch a new channel partner program. This multi-tiered program was built from the ground up with the success of our channel partners in mind. It’s simple to manage, easy to join, and provides our channel partners with the tools, resources, and support they need to grow their business with CrashPlan.
We also launched CrashPlan for MSPs, a comprehensive solution specifically for managed service providers that gives them the ability to provide endpoint backup and recovery to their customers. This offering provides MSPs with administrative controls, flexibility, and visibility needed to drive sustained profitability.
To Infinity & Beyond
And now that we’ve sufficiently looked back on a successful year, what can you expect from CrashPlan in the new year? I’d love to give you an insider peak, but that is a topic for another blog!
But what I can say for certain is that 2024 is shaping up to be an even better year with bigger and bolder things to come.